Rotations are a great way to test out ad creatives, as well as fight of ad fatigue. Rotating ads based on performance is a great way to save money by dropping poorly performing creatives.
How does it work?
With AdStage, you can rotate your ads based time, or whether a KPI meets certain criteria; whichever comes first.
Ex. of the 10 ads I selected, rotate 2 ads every 30 months*, or if impressions are greater than 1,000 and CTR is less than 1%
In the example above, 2 ads would go live at the beginning of the rotation, but if an ad has more than 1,000 impressions and a click through rate of less than 5% before the 2 weeks is up, that ad will be rotated out, and a new ad (of the 10 selected) will be rotated in.
*Using an extremely long period of time ensures that your ads will only rotate based on your KPI criteria
Step 1: Move through the Rotations flow as you usually would, following steps 1 & 2 found here
Step 2: Set your rotation criteria:
Choose the number of ads you’d like to run at the same time
Choose an extremely long amount of time for your time criteria (Ex. 30 months)
Choose your KPI criteria for when an ad should be rotated out - to add more than 1 KPI criterion, click the "Add Metric" button
Step 3: Choose what happens when the Rotation completes
Step 4: Fill out the start date and time
Step 5: Finish by naming your rotation and click ‘Save’
Best Practices & Other Notes
We recommend using an impressions qualifier (impressions > x) when rotating by performance to ensure your creatives have enough air time before the system decides they have or haven't hit your main KPI criteria.
For example, we wouldn't want an ad with less than a 5% CTR to be rotated out if it's only had 2 impressions.
Learn more about Rotations here.
If you have any questions, please feel free to reach out to us at email@example.com