Introducing the Area Chart Widget...
A new method to visually analyze your data by showing the distribution of different categories over time.
Choose from three options:
The Stacked Area Chart shows the contribution of different categories to an actual total over time. It’s great for conducting part-to-whole analysis. For example, use it to see which networks contribute the most to the overall number of impressions.
The 100% Stacked Area Chart shows the change in the distribution of categories as parts of a whole over time, where actual total doesn’t matter (like showing a pie chart over time). It’s great for seeing how different entities contribute percentage-wise to an overall metric. For example, use it to see which network contributes the highest percentage of clicks over Q1.
The Cumulative Stacked Area Chart shows the contribution of different categories to a cumulative total over time (like showing a stacked progress widget over time). It’s great for seeing how different entities contribute to progress towards a goal. For example, use it to show progress of spend towards a specific budget.
Tips for when to (and when not to) use an Area Chart)
An Area Chart is best used when:
You want to understand the part to whole relationship
You have a smaller number of categories
You want to understand data series over time
You have larger differences between data points
A different type of chart is better when:
You are charting any percentage based metric, e.g. CTR
You have a large number of data points or only one data point
When you want to compare two different time frames
Add an Area Chart to your dashboard
To add an Area Chart, choose it from the Widget Menu. All three options are available cross-network. The standard Stacked Area Chart is available for direct networks.
Have questions about the Area Chart widget? Feel free to reach out to us at firstname.lastname@example.org.