Advice and answers from the AdStage Support Team

What are Standard Widgets?

Widgets turn your raw campaign data into visually beautiful dashboards with customizable views like group performance by network, compare campaign metric trends over time, and more.

For instance, if you would like to compare your metrics trending over time (ie. clicks vs impressions), your best bet is to use a Line Chart. Let’s say you want to see how you’re allocating budget across each network, use the Pie Chart widget to get a clear idea of the networks you’re spending most of your budget on.

In each widget you can customize your settings and filters, allowing you to hone in on the most important KPIs to you, your team or client. 

Looking for Real-Time Widgets? Click here

Where are they found?

They can be found in any report dashboard. If you use one of our template dashboards, a menu of widgets will appear at the bottom for your dashboard.

Standard Widget types:


Display your data in organized rows and columns. Tables are best used to keep track of information in terms of quantities and numbers, where usually there is an aggregated total sum or average of data. 

Example: Use a table widget to find your best performing campaigns. Quickly spot which campaign is converting the best. 

Bar Chart (Bar Graph)

This chart presents grouped data with rectangular bars. Lengths of these bars are proportional to their corresponding values. One axis of the chart shows the specific categories being compared, and the other axis represents a value.

Example: Use a bar chart when trying group spend by week for each network


The Summary Metric Chart is a great way to display metrics with comparisons. With this chart, you can easily select a number of metrics and compare the data against previous periods. Visually see the deltas in change, including percentages.

Example: Comparing metrics (Spend, Clicks, CTR) week over week.

Line Chart (Trend Graph)

A Line Chart is a way to display information, as a series of data points, in a linear fashion. This chart is ideal to see the progress of any metric over time or any specific time period.

Example: Comparing the CTR of all networks by week

Pie Chart

A type of circular graph divided into sectors that represent a portion of the whole. The Pie Chart is a great way to illustrate numerical proportion.

Example: Clicks by Network

Progress Bar

A type of graph that will show your progression towards any given metric goal. With this chart, you can see your current progress, to date, and the amount remaining to achieve your target goal.

Example: Spend to Monthly Target


The text widget can be used to write notes on your dashboard. Here you can highlight your findings and next steps to your team and/or client.

*Learn how to format you text widget here.


Being used in two ways; you can use this widget to place a picture/logo inside your report dashboard, and/or you can use this widget to place a screen capture of third party data (ex: call metrics). This widget can be used to complete "the narrative" of your report dashboard.

Example: This image widget was used to show top performing ads and ad copy.

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