Report, the newest product in the AdStage suite, is a great way to organize and make sense of your advertising data with visually striking, shareable graphs and tables. Find a list of Report-specific terminology defined below:
Widget: Graphs and tables in Report dashboards. You can select and create new widgets from the right-hand side pane in your dashboard.
- Standard Widget: Cross-network widgets that use data brought in from AdStage's regular syncs.
- Custom Widget: Customizable text, image, and table widgets that do not rely on network data.
- Direct Widget: Network-specific widgets that pull real-time data directly from the native network. These widgets also include network-specific KPIs that are not always found in Standard widgets.
Entity (Show me__ From__): The different networks, accounts, campaigns, ad groups/sets, ads, and keywords to be included in a widget.
- Ex: "Show me campaigns from the following account(s)" will include a list of campaigns in one or more ad accounts you've selected in the widget.
Field: KPIs or metrics to be included in the widget.
Count: Number of entity results to include in a widget.
Default Date Range: Set at the dashboard level, this will automatically set the date range in each widget to what you choose for the entire dashboard. More info here.
Default Data Source: Set at the dashboard level, this will automatically set the entities (Show me __ from __) to what you choose for the entire dashboard. More info here.