Report, the newest product in the AdStage suite, is a great way to organize and make sense of your advertising data with visually striking, shareable graphs and tables. Find a list of Report-specific terminology defined below:


Widget: Graphs and tables in Report dashboards. You can select and create new widgets from the right-hand side pane in your dashboard.

  • Standard Widget: Cross-network widgets that use data brought in from AdStage's regular syncs.
  • Custom Widget: Customizable text, image, and table widgets that do not rely on network data.
  • Direct Widget:   Network-specific widgets that pull real-time data directly from the native network. These widgets also include network-specific KPIs that are not always found in Standard widgets.


Entity (Show me__ From__):
The different networks, accounts, campaigns, ad groups/sets, ads, and keywords to be included in a widget. 

  • Ex: "Show me campaigns from the following account(s)" will include a list of campaigns in one or more ad accounts you've selected in the widget.


Field:
KPIs or metrics to be included in the widget.


Count:
Number of entity results to include in a widget.


Default Date Range:
Set at the dashboard level, this will automatically set the date range in each widget to what you choose for the entire dashboard. More info here.


Default Data Source:
Set at the dashboard level, this will automatically set the entities (Show me __ from __) to what you choose for the entire dashboard. More info here.
 

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