Calculated Metrics gives you the power to define your own KPIs using existing metrics across all networks integrated with AdStage. This means you can combine network-specific metrics for streamlined cross-network reporting, as well as alter existing metric calculations

What are some common uses for Calculated Metrics?

  1. ROAS: Calculate your own return on ad spend metrics to report back to your CMO or client.
  2. Rename a KPI: Clients don't always have the same PPC vocabulary as marketers. Change a confusing conversion name like "Complete Registration" to something more digestible like "Signups". 
  3. Add weight to a metric: Does one type of click matter more than another for your strategy? Create a metric like URL Clicks x 1.3 = Custom URL Clicks.

How do I set up a calculated metric?

Step 1: Navigate to the Calculated Metrics tab by hovering over the Data Management icon on the left-hand side of the screen.

Step 2: Click "Create New Metric" in the upper right-hand corner of the page.

Step 3: Write in your formula. You can use the buttons provided or simply type your formula out.

  • Calculated Metric formulas follow the order of PEMDAS (parentheses, exponents, multiplication, division, addition, subtraction).

Step 4: Name your metric.

Step 5: Give your metric a description (optional).

Step 6:  Choose a metric type, how to show increases (optional), and how to show totals (optional), then click Save.

Step 7: Find your calculated metrics in the Fields drop-downs in Report to see them in action!

Best Practices & Other Notes

  • Today calculated metrics are available in Report. Stay tuned for Automate and our reporting API.
  • You can build off of your calculated metrics by creating a new metric formula on top of an existing calculated metric. For example, Cost Per (calculated metric).
  • Don't see your newly created metric? Try a dashboard refresh. 

Have questions about getting started with Calculated Metrics? Feel free to reach out to us at

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