Introducing Automate Flighting
We're very excited to introduce our latest addition to Automate: Flighting!
Now you can show campaigns, ad groups, and ads in an ordered sequence to reach your target audience at every buying stage (resulting in higher CTRs and conversion rates🤑 ).
Top Direct-Response and Brand Awareness Flighting Strategies
(1) Funnel-Based Storytelling
- Increase CTR and conversion rates using a specific series of sequenced ads to walk potential customers down the purchase funnel with relevant call-to-actions.
- For example start with a brand awareness message (Step 1), product information / value proposition message (Step 2), and finally use a targeted CTA to convert potential customers via signup form or make a purchase on product page.
(2) Prime-and-Remind Storytelling
- Use different ad formats to both "prime" people with the brand's story using video ads, and "remind" people of the video narrative with display ads.
(3) Progressive Promotions
- If you are running a promotion with different percentages off per week, you can flight your ads to show accurately and timely.
- Easily schedule specific times to run your first week 10% Off Promo (Step 1), second week 20% Off Promo (Step 2), and third week 30% Off Promo (Step 3).
Set Up Seasonal & Sequencing Flights in Minutes with Templates
Need some help getting started? Find are most frequently used Flights to get you started. Click this link to get Flighting inspiration ➣ Flighting Templates
P.S. What do you think about the Flighting release? Use the emojis below👇 to let us know your honest feedback.