Now you can rotate Campaigns, Ad Groups, and Ads based on time or performance metrics with Automate Rotations.
To get started, simply choose the set of campaigns, ad groups, or ads you wish to rotate; then select the conditions you want to trigger the rotation.
Some common ways to use Rotations:
- Keep Creatives Fresh: Rotate your ads every week to save your target audience from seeing too many impressions of the same ad.
- Drop Poor Performers: Rotate ads out once they have 5,000 impressions and their CTR has dropped below your target.
- Test Targeting: Rotate between multiple LinkedIn campaigns to test the impact of using different targeting techniques.
Have questions about Automate Rotations? Visit our Rotations FAQ here for more details on getting started.