Folders is our campaign level organizational tool. This tool allows you to group campaigns (cross-network) into Folders. Once organized into folders, you are able to see your data clearly in a dashboard, filled with tables, graphs, charts...etc.
We designed folders for all advertisers, from in-house to agencies.
One of the largest benefits is dashboard visualizations focused by objective. The best practice is to organize campaigns towards a single objective, ex: Lead Generation, Form-Fills, Conversions. Then you can easily compare successful cross-network, campaigns, ads, keywords...etc. Then, quickly jump into any campaign to mimic positive performance.
Learn how to create a folder here.