"My first foray into Facebook ads was back in 2008. Even then, Facebook offered an extremely easy way to start advertising to your perfect audience. But while it was easy to create ads, measuring and optimizing their performance was much more difficult and I was always left wanting more data, like what was available in AdWords. But recent changes to Facebook’s reporting have made it much easier to access the different levels of data you need to make informed decisions. In this post, I’ll give you an overview of Facebook Ads dashboards and reporting to help you get familiar with the analysis that guides your optimization efforts.
Facebook Ads are laid out fairly simply and the three key areas we’ll cover are campaigns, ads and the new reports..."
Check out the full guide here: Quick Start Guide to Analyzing Facebook Ads Performance