If you’re not using sitelinks in your search campaigns, you’re seriously missing out. And here’s why.
Your ads for generic keywords and brand terms are displayed to a very wide range of people and you have limited space to win them over. With sitelinks, you’re given much more space to segment your audience, boast about your benefits and persuade them to click through to a specific page on your website that meets their needs.
Read the full guide here: How to Use Sitelinks with Search Campaigns