Mature self-serve ad platforms like Google AdWords, Bing Ads & Facebook Ads each offer their own proprietary tools to track conversions generated by ads. But how do you measure conversions from other traffic sources like LinkedIn Ads that don’t yet come with conversion tracking solutions out-of-the-box? In this post, I’ll walk you through tracking conversions from any traffic source with the help of Google Analytics and their custom reports.

Read the full article here: Tracking Conversions With Google Analytics

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