Set Default Data Source at the Dashboard Level
Now you can choose to view data from specific account groups, accounts, folders, campaigns, ad groups, or ads at the dashboard level by setting a 'Data Source'.
The data source you select in the dashboard settings, will now be the default level for any newly created widget.
New Widget Creation Layout
With the ability to choose data sources at the dashboard level, we've also introduced a cleaner, more intuitive way to filter down to the data sources you want to see.
The widget fields now have natural language making it easier to understand exactly which account groups, accounts, folders, campaigns, ad groups, ads, or keywords are most effective.
What does this mean for your reporting views?
More Data Flexibility
You can now choose to breakdown performance data by any level of your ad account to uncover deeper KPI insights from your reports.
Let's say I notice in my weekly social report that Client A's LinkedIn account is out performing both their Twitter and Facebook accounts in website conversions. I want to create a table of the top 10 campaigns from Client A's LinkedIn account.
Widget Creation Flow
Show me = Campaigns
From the Following = Accounts
Accounts = Client A LinkedIn Account
Sort By = Website Conversions
I see that the top performing campaigns are "LinkedIn Ads Skills - US/UK - Content ENG" and "MKT Role LinkedIn Ads Skills - US/UK". Using a bar/line chart -- I want to see the top 10 ads from those campaigns to see a side-by-side comparison of impressions vs. clicks.
Widget Creation Flow
Show me = Ads
From the Following = Campaigns
Campaigns = "LinkedIn Ads Skills - US/UK - Content ENG" and "MKT Role LinkedIn Ads Skills - US/UK"
More Granular Account Group and Folder Reports
You've already grouped your Accounts into Account Groups and organized your campaigns into Folders (awesome!) for cleaner management and reporting views.
Now you can get an even more granular view of campaign, ad group, ad, or keyword performance within a specific Account Group or Folder.
Widget Creation Flow
Show me = Campaigns
From the Following = Account Groups
Account Group = Real Marketing Accounts
We always love hearing from you! If you have any questions or feedback about the newest Report features, shoot us an email at support@adstage.io :).