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How does Twitter unpromote work?
How does Twitter unpromote work?
Learn how AdStage treats unpromoted tweets
Andrew Villanueva avatar
Written by Andrew Villanueva
Updated over a week ago

Unpromote in AdStage:

Sometimes you may want to remove a tweet from a campaign but you do not want to delete the tweet and all its past data. 

What happens when I unpromote? 

When a tweet is unpromoted it will stop receiving paid ad impressions but the tweet and all its data will remain in AdStage. Since this feature is only available in AdStage and not in Twitter’s interface, we’ll review some of the changes you will see when you unpromote a tweet.  

What does an unpromoted tweet look like in AdStage?

In AdStage Manage tables the tweet status will show as “deleted.” Don’t worry about this. Even though the status is deleted, the tweet is only unpromoted, so all of its metrics are preserved.

Note: If you “delete” a tweet from the AdStage management tables you are also “unpromoting” not actually deleting.  

AdStage tables will show the tweet as deleted

Unpromote in Twitter:

In the Twitter Campaign Manager what does an unpromoted Tweet look like?


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