What are Direct Widgets?
Direct Widgets pull campaign data directly from the ad networks to include the most recent data, as well as some network-specific metrics not available in cross-network widgets like reach and frequency for Facebook or video metrics for AdWords.
How is this possible? With the creation of a new endpoint, we are able to make real-time calls to AdWords, Facebook, and Google Analytics. Eventually, we’re hoping to bring this functionality to other areas of AdStage, as well.
Where are they found?
They can be found in the right-hand side pane below the AdStage Custom Widgets. Direct Widgets are available for AdWords, Facebook, and Google Analytics.
Click here for a breakdown of all the different types of widgets in Report.