Facebook allows AdStage to call many metrics directly from Facebook's API. Some they don't offer inherently, and those we have to build our own logic for. Facebook Results is an example.

Facebook Results are based on the campaign optimization, whether it be traffic, brand awareness, etc. Some of these objectives allow for multiple options to select as the 'results' of your campaigns. 

We built our logic as closely as we could with the information provided from Facebook.

In cases where our logic doesn't fit what you are seeing in Facebook's Ads Manager, there are two options:

  1. Search for the optimization goal specifically (IE, use 'add to cart')
  2. Use AdStage's Facebook Direct widgets

Cases where you may want to use Facebook Direct:

  1. Objective: Brand Awareness - Optimization Goal: Estimated Ad Recall Lift (People)
  • Search for Results in the fields section of Facebook Direct widgets.
  • Or search for Estimated Ad Recall Lift (People) specifically.
  • This metric can't be stored as it relies on unique users, something that Facebook doesn't share in an aggregated view for third parties.

2. Objective: Reach - Optimization Goal: Reach

  • Search for Results in the fields section of Facebook Direct widgets.
  • Or search for Reach specifically.
  • This metric can't be stored as it relies on unique users, something that Facebook doesn't share in an aggregated view for third parties.

Cases where you may want to search for and use the exact optimization goal metric instead of Results:

1. Objective: Conversions - Optimization Goal: a specific conversion metric

  • AdStage's cross-network widgets sum up the below KPIs to build Results for conversion objective campaigns.
  • add payment info, add to cart, add to wishlist, complete registration, initiate checkout, lead, purchase, search, view content
  • Instead of using the summed metric, search for the conversion KPI you are looking for in the fields section. 

2. Older built campaigns

  • Facebook has switched their default optimization goals in the past. If your campaign was created before the switch, your results may use a different goal than the cross-network results anticipates.
  • For example, traffic campaigns used to be defaulted to link clicks, now they are defaulted to landing page views.

3. Campaigns you switched from the default goal

  • Many goals you can pick what metric means the most to you. If you changed the result from the default, cross-network won't match Ads Manager, instead search for the exact metrics, like clicks or add to cart.

Learn more about the complexity of results here

Need help finding the KPI you need? Reach out to us at support@adstage.io and we'll be happy to take a look.

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