The AdStage Join scorecard allows you to identify successes and errors made during a Join run. This article goes over the terms found in your Join scorecard.
Definitions
Success:
Success [#] - The total number of conversions made at all entity levels.
Account [#] - The number of conversions attributed at the account level.
Campaign [#] - The number of conversions attributed at the campaign level.
Ad Group [#] - The number of conversions attributed at the ad group level.
Ad [#] - The number of conversions attributed at the ad level.
Keyword [#] - The number of conversions attributed at the keyword level.
“Not In use” - This signifies that this key is not being used for this JOIN run.
Errors:
Errors [#] - Unmapped conversions, which represent a conversion row in your report was unable to uniquely map (match) to a single entity (at the lowest level).
No matching Ads [#] - Number of ads that we're unable to uniquely map in run/task
No utms present (most common).
Multiple Accounts [#] - {duplication} The same URL params are found in two or more accounts. Without the URLs being unique to one account we don't know which account to attribute the conversion to.
Multiple Campaigns [#] - {duplication} The same URL params are found in two or more campaigns. Without the URLs being unique to one campaign we don't know which campaign to attribute the conversion to.
Multiple Ad Groups [#] - {duplication} The same URL params are found in two or more ad groups. Without the URLs being unique to one ad group we don't know which ad group to attribute the conversion to.
Multiple Ads [#] - {duplication} The same URL params are found in two or more ads. Without the URLs being unique to one ad we don't know which campaign to attribute the conversion to.
Learn how to fix your Join errors? Click the button below.