Rotations 101
Rotate campaigns, ad groups, and ads
Paul Wicker avatar
Written by Paul Wicker
Updated over a week ago

Use Rotations to cycle through a selected set of campaigns, ad groups, and ads based on time or performance metrics.

How does it work?

Getting started is easy; choose the set of campaigns, ad groups, or ads you wish to rotate, then select the conditions you want to trigger the rotation (time, metric, or both).  

When the rotation starts, everything within that set of campaigns, ad groups, or ads will be paused. 

Next, the rotation will enable the first round of the rotation. Once the first set of ads meets the time or metric condition(s), they will be paused and the next set will be enabled. You can choose what happens when the last set of ads finishes:

  •  Pause all: Good for if you're running an ad copy test. You can test each ad to get some love, then pause.

  • Repeat Rotation from beginning: Useful for when there is a lot of variability in performance based on the day of week/time. This is great for keeping creatives fresh while serving the same 5-6 ads.

  •  Continue last Rotation: If you want to run a rotation but are worried it may end on a weekend or while you're snoozing, this will leave the final ad(s) running.

*AdStage checks to see if the conditions have been met every 6 hours.
Note: When your newly cycled ads are set live, or when your "rotation" is complete, you'll receive an email notification.

Setup Instructions:

Step 1: Choose what you want to rotate: campaigns, ad groups/sets, or ads

Step 2: Select the network and the associated account, campaigns, ad groups/sets or ads to rotate. There is no limit to the number you can rotate

Step 3: Set your rotation criteria:

  • Choose the number of ads you’d like to run at the same time

  • Choose how often the ads will rotate (Ex: rotate 6 ads every 2 weeks)

Step 4: Choose what happens once your Rotation finishes: Pause all, Repeat Rotation from beginning, or Continue last Rotation

Step 5: Fill out the start date and time

Step 6: Name your rotation and click ‘Save’

What are some common ways to use Rotations?

  1. Keep Creatives Fresh: Rotate your ads every week to save your target audience from seeing too many impressions of the same ad creative.

  2. Drop Poor Performers: Rotate ads out once they have 1,000 impressions and their CTR has dropped below your target. Learn more about performance-based rotations here.

  3. Test Targeting: Rotate between multiple campaigns to test the impact of using different targeting techniques. 

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