- A Post Click Conversion is when someone clicks on an ad and converts.
- A View Through Conversion is when someone sees an ad, but navigates to the site in a different way than clicking on the ad, and then converts. Examples could be a user seeing the ad and then typing in the URL and then converting on the site.
- If someone sees an ad, then later sees and clicks on a different ad, the conversion will be attributed to the click.
- The lookback window is 30 days for both of these metrics, and cannot be edited (for LinkedIn).
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