Conversion windows work a little bit differently in each network. Today, only Twitter conversion windows can be changed in AdStage. In this article, we'll walk through how to change your Twitter conversion window, as well as give some more info on conversion windows for other networks.


To change Twitter's conversion window, jump into AdStage's Conversion Tracking app from the side panel Apps icon and edit a goal. From there, open up Advanced Conversions Settings and set your attribution windows.


For AdWords, AdStage will match the conversion window set up in the native network. Instructions for updating your conversion window can be found here.

Once the window has been updated, it will take until your next data sync to start reflecting the conversion window in AdStage for all conversions moving forward.

Facebook & LinkedIn

Currently, Facebook and LinkedIn's conversion windows can't be changed. Facebook is set to the summation of clicks that occur in 28 days and views that occur in 1 day and LinkedIn's is a 30 day lookback.

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